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D&B Israel Business Directory Goes Online
With the NetIS™ Online Publishing Platform
C.D.I. Systems and Dun
and Bradstreet, Israel's premier provider of business and financial
data, launched an innovative service in March 2002 that
provides D&B's customers with powerful new tools and services
over the Internet, making D&B's 100,000-company database more
useful, and more profitable, than ever before.
In 2005 Dun and Brastreet upgraded the service, by then branded
Market Analyzer
, based on C.D.I. Systems' technology. Market Analyzer introduced many new and advanced features: integration
with Geographical Information System (GIS), and searching companies by risk level, to name a few.
The service is based on NetIS™,
the world's first e-publishing solution that integrates Digital
Rights Management (DRM), Web
Content Management (WCM), and Full
Text Retrieval capabilities into a single platform that assists in the safeguarding and selling of premium content. With the help of NetIS™,
D&B executives are poised to enter into a more complete partnership
with their clients, by offering them unprecedented control of their
e-content purchases.
Giving D&B Clients What They Want,
the Way They Want It
The system's intuitive, browser-based interface encourages D&B's
web-based customers to purchase business and financial data. Clients
can preview the data, purchase only what they need, manipulate result
lists, and choose the format in which they would like to receive
delivery. The system's value-added tools for end-users include:
multi-level, full-text search; highlighting of the search phrase;
one-step data export to popular programs such as MS-Word and Excel;
graph-creation tools; and automated mailing lists and mail merge
capabilities.
When performing a search under the new system, there is no need
to return to a central results page after viewing each retrieved
item. Instead, D&B clients receive an "active" results
list equipped with manipulation options traditionally reserved for
pure Windows applications. For example, by selecting columns, clients
can perform primary and secondary sorts of returned results. They
can also rearrange columns, choose among various style options for
data display.
A New, Flexible Business Model
Before NetIS™ was incorporated into its business model, D&B
sold its digital wares at a fixed price, in one format only: a CD-ROM,
contained the company's entire Israel database. Thanks to the NetIS™
e-publishing platform, D&B is able to market a flexible
line of digital products, based on small, pre-defined content units.
These content units allow the client to purchase exactly what he
needs, and no more.
Digital Theft: No More Fear
D&B's choice of NetIS™ as the heart of its on-line infrastructure
was based on the platform's ability, not only to deliver content,
but to prevent digital theft. Based on "lightweight" browser-client
components, the platform's protocol for Digital Rights Management
(DRM) operates in complete transparency. When an unauthorized user
attempts to view, print, or perform any other function, he is blocked,
and given the opportunity to pay the appropriate licensing fee.
All user requests are checked against the system's business "backbone":
a database that stores information about individual clients, including
their access rights, account details and online assets.
D&B executives are confident that the adoption of the NetIS™
platform will allow the company to provide superior value to its
clients, while increasing revenue.
About D&B Israel
D&B Israel is a subsidiary of Dun and Bradstreet International,
the world's leading provider of business information. Founded 160
years ago, D&B's information and technology solutions help businesses
reduce credit risk, find profitable customers and manage vendors
efficiently. Owners of the world's largest company database, containing
information on 75 million companies, D&B allows businesses to
verify the potential of trading partners and make informed strategic
decisions.
About C.D.I. Systems
C.D.I. Systems, a privately-owned software house located in Jerusalem,
was founded in 1992. The company provides solutions for electronic
and web publishing, including technology licensing, consultancy
and complete large-scale turnkey projects. Aspects of NetIS™,
the company's core technology, have been deployed on several solutions
ranging from interactive legal productions on CD-ROM to dynamic
professional databases both on-line and on Handheld devices.
PR Contact
Liza Val
Marketing Manager, Israel
lizaval@cdisys.com
www.cdisys.com
Tel: + 972-2- 5870112
Fax: + 972-2-5870115
Visit NetIS™ Demo Web Site at: http://www.netisapp.com
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